Episode 5 - Navigating Race and Gender and the Need for Corporate Change with Orlena Nwokah Blanchard of JOY CollectiveFeb 26, 2021
Wearing multiple hats, from mother, to wife, to entrepreneur, Orlena Nwokah Blanchard has made an impact in business and beyond. As president and COO of the award-winning creative agency, Joy Collective, she uses her platform to reframe marketing strategy with an eye to cultural intelligence and sensitivity. Previously, she had served as the Executive Director of the Black Media Matters Consortium, a trade association founded to help advertisers optimize marketing to Black consumers.
A bilingual citizen of four countries, with a husband of 23 years and three children, Orlena provides us with a masterclass in big-picture, big-idea thinking, and in leveraging the intersection of her heritage, her family, her community, and her industry into a narrative that can truly change the world.
2:10 - Honoring her father
5:50 - The many hats a powerhouse wears
7:34 - The Joy Collective and being an entrepreneur
10:41 - Owning the mantle of “cultural experts”
15:20 - Being a black woman in a white male-dominated field
17:00 - Getting comfortable in being who you are
18:12 - Her mother as a role model
23:27 - On meeting her husband
29.28 - The change that happens when you have children
32:35 - How she came to the entrepreneurial path
34:50 - Health situation and how it impacted work
42:29 - 5 year vision
45:20 - Support resources (or Pod)
48:17 - Who her mentors are
5:45 - “I think it’s important for us to think about how others see us versus how we see ourselves.”
13:04 - “Black people live an incredibly racialized experience in this country - and if you are a brand or a company trying to reach a black consumer, you cannot ignore that fact.”
15:44 - “This idea that we have to conform to be more like men, to be effective, to be heard, to be successful… I think is bullsh!t.”
29:57 - “I don’t feel like, as women, we should be diminished or undervalued in any way, because frankly, we can do it all, we do it all - we’ve been doing it all for centuries.”
34:22 - “I wanted to work hard and use my gifts and my talent, and my intellect, to do something that made me, my family, and my community better.”
45:49 - “It’s easier to start a business, than it is to grow, and maintain, and sustain a business.”
53:24 - “I have to remind myself - I’ve earned it - and I deserve to be here.”
CONNECT WITH US:
Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe.
Grab your free copy of our guide, 4 Daily Habits Essential to Becoming a POWERHOUSE Entrepreneur, and don’t forget to subscribe to our show and leave a rating and review. Do you know any other female powerhouses that could benefit from listening? If so, please let them know to follow us on Apple Podcasts, Spotify, or wherever they like to listen to valuable audio content.
Until next time… High Five!
Join the Powerhouse Movement!
Connect with other female entrepreneurs in our Potential to Powerhouse Community on Facebook.