Episode 6 - Identifying and Implementing Today’s Trends to Build Need-to-Have Brands with Katherine Power

podcast Mar 05, 2021
Katherine Power on Brand Building, Trends, and Clean Beauty


Katherine Power is a fashion and beauty supernova with an uncanny ability to “find the white space” in saturated markets, and an uncanny ear-to-the-ground for trend and consumer feedback. Launching successful concepts from fashion (WhoWhatWear), to beauty products (Versed, Merit), to wine (Avaline) - all while raising a newborn - Katherine has done it all.  

A member of Forbes’ 40 under 40, and an adviser for Los Angeles non-profit Baby2Baby, Katherine’s approach is a masterclass in turning passions into a personal roadmap for a well-rounded, well-considered version of success.



2:54 - How Katherine and Tracy met

5:26 - Starting her entrepreneurial journey

10:00 - How she supported herself when she was just getting started

12:45 - On being an entrepreneur

13:49 - The companies Katherine has founded

18:03 - The role digital media plays in her business

18:55 - All about Avaline Organic Wines

22:46 - Her latest brand, Merit, is just coming to market

26:16 - Managing home-life with four businesses and a family 

32:22 - Navigating success and a newborn

38:01 - Childbirth, C-section, and choice 

40:41 - Her policy around maternity leave and the workplace

43:02 - On her best practices 

45:04 - To-do lists the old fashioned way

46:41 - What she might have done differently in hindsight

48:43 - Katherine’s advice on taking the leap into entrepreneurism



9:21 - “We knew nothing about the internet. We knew nothing about starting a business. We didn’t have an actual business plan. We were firing something completely new - it was kind of the Wild West.”

36:32 - “…it doesn’t matter - you’re always gonna be the mom.”

46:50 - “I just don’t think there’s such a thing as a mistake, when it comes to your career, because it’s just kind of a change in course and you end up where you’re supposed to be.” 

48:45 - “Find something you love to do, and then figure out a way to get paid for it.”

49:17 - “I love making money and figuring out how to make money, but I don’t really do any of this for money - I do it because it’s exciting for me when I get up.”


PARAPHRASE (edited quotes):

10:25 - “I’m less risky when it comes to my body or my safety…. Like I wouldn’t jump out of a plane, but I’ll give you the last $36,000 in my bank account because I have a great idea.”



For more Katherine Power, follow her on Instagram. Also be sure to check out Merit, Versed, WhoWhatWear, and Avaline.

Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe.

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