Episode 8 - Finding the Most Exciting and Insightful Solutions for Everyday Conundrums with Sharon Rechter of First MediaMar 19, 2021
Sharon Rechter and her partner conceptualized and co-founded First Media, a leading media brand dedicated to inspiring women every day. In this episode, Sharon dives deep into her story and explains the inspiration behind her enterprise, to change the lives of women through media, everywhere. As a female entrepreneur who also happens to be dyslexic, Sharon has had to overcome obstacles but inevitably sees the opportunity in every challenge she faces. We speak about what it's like to see the world differently and what keeps Sharon going on a day-to-day basis. Tune in as we chat about working with your business (and life) partner. The future is media and connectivity, and with Sharon and Guy’s media empire, the opportunity to understand the inner workings inspires the listener to reach for more.
[00:05] About Sharon Rechter
[04:27] Sharon looks for the most interesting and insightful solutions for common problems; she’s running a media company AND an inspirational platform.
[06:00] Sharon talks about growing up as a female in her household and the relationship that she has with her dad.
[10:39] What Sharon was like as an employee.
[17:50] Sharon explains what it’s like to work with her partner. Plus, we talk about how they were able to raise funds and get started.
[22:38] Sharon reveals the vision for her business.
[24:41] What it means to have a secret parenting plan for your children.
[32:49] Sharon speaks about her dyslexia diagnosis and how that allowed her to see the world differently.
There's nothing you can do to plan for the really bad stuff in your business. So, there's no point in worrying about it.
When working with your partner, remember that your relationship and family will always be more important than the business.
Always challenge the status quo and adjust to changing circumstances.
Success will happen when you do things in a way that has never been done before.
“We look for innovative ways to give you more out of what you have.” - Sharon Rechter,
“As women, our goal is to embrace our differences, embrace our strengths, and win.” - Sharon Rechter
Sharon Rechter, along with her partner, Guy Oranim, conceptualized and co-founded First Media, a leading media brand dedicated to inspiring women every day.
As President and Head of Business Development for First Media, Sharon helped grow the business from an idea to a leading digital media company with over 200 employees reaching 71% of us women every month.
In less than two years, its social brands became #1 in the world in views-per-post and engagement, First Media’s SoYummy, Blossom, Blusher and BabyFirst generate over 1.5 Billion monthly video views on social media, have more than 160 million followers and its TV networks BabyFirst and So yummy reach over 100 million US TV homes combined. First Media has also created the world’s best performing sponsored videos on Facebook in the last 4 years.
Companies like Wal-Mart, Unilever's Breyers, Sony, and Facebook itself are just a few brands partnering with First Media to build and activate audiences worldwide.
Sharon was named in the top 40 under 40 women in cable. And one of the most influential women in cable and broadband in 2020.
She has won EY Entrepreneur of the year award in 2019. Sharon wrote the best-selling children’s book, “The Girl From There” at the age of 11. The book was re-published this year in the US.
She is a mother of 4, and is a public speaker and often speaks about entrepreneurship, women in leadership, Israeli startups, media, and the power of the millennial mom.
Sharon received her B.A. in Business Administration from the Arison School of Business and her LL.B in law from the Radziner School of Law, both at The Interdisciplinary Center Herzliya in Israel
For more check out First Media HQ on Instagram.
Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe.
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Until next time… High Five
First Media: https://first.media
Sharon’s LinkedIn: https://www.linkedin.com/in/sharonrechter/
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