Some of my best decisions started as a hunch
When I look back at some of the biggest business opportunities I’ve had, they didn’t always begin with a perfectly thought-out strategy. Sometimes they started with a feeling that said, pay attention to this.
I shared one of those moments with HeyJune. I had this instinct to invite the head buyer from Trader Joe’s to my home, bring together some interesting people, and create an experience I thought they would enjoy.
I followed the hunch. And something magical came from it.
I’ve seen that happen more than once in my career, which is why this conversation fascinated me. How much opportunity do we miss because our instincts speak before the evidence arrives?
Meet HeyJune
I was so excited to sit down with HeyJune Jeon, intuitive guide, storyteller, former Wall Street and tech professional, founder of Pheydrus, and one of our very own InnerFifth members. What I love about HeyJune is that she brings together two worlds we’re often told don’t belong in the same room: sharp business thinking and deep intuition.
What if the detour is actually the path?
HeyJune started her career in finance, including time at J.P. Morgan and a quantitative fund. On paper, she was doing exactly what a smart, ambitious woman was supposed to do.
Except it didn’t feel right.
While working in finance, she kept making time for the creative work she loved. That curiosity eventually led her to tarot and to becoming a protégé of Frank Andrews, an intuitive advisor whose clients included John Lennon and Andy Warhol.
Years later, during the pandemic, she started posting videos on TikTok. Her audience exploded, people began finding her old website and booking readings, and suddenly the work she had been quietly developing for years became a business.
From the outside, it could look like overnight success.
But it wasn’t. It was years of following something that made her feel alive before there was proof it would become anything.
Are you listening to what excites you?
During our conversation, HeyJune gave me a simple way to think about a hunch: Does this excite me?
Not, Is this guaranteed to work? Or, Can I explain exactly where this will lead?
Does it create curiosity, energy, or a sense of expansion?
That doesn’t mean we throw strategy out the window. I’m still a businesswoman. I like data, plans, and knowing the numbers.
But sometimes the data tells us what has already happened, while our instincts are pointing toward what could happen next.
This is where it gets interesting!
Our conversation went much further than intuition.
We talked about reframing difficult seasons, why uncertainty can create clarity, and how HeyJune uses tarot, astrology, and numerology to help people understand the patterns in their lives.
At one point, she started telling me what your home address might reveal about those patterns.
I’m stopping there because my reaction says just about everything. You need to hear HeyJune explain this one herself.
Come listen to this one
If you’ve ever had a hunch you couldn’t explain or felt pulled toward something that didn’t make perfect sense on paper, I think you’ll love this conversation.
What I’m taking with me
Building companies has taught me to respect information. Experience has taught me to respect instinct, too.
Your intuition doesn’t need to replace strategy. But strategy shouldn’t become so loud that you can no longer hear yourself.
So I’m curious: Is there a hunch you’ve been talking yourself out of because it doesn’t completely make sense yet?
Tell me in the comments. I read everything, and I’d love to hear what your gut has been telling you lately.
High Five!
Tracy
P.S. If you know a woman standing at a crossroads right now, send this her way. Sometimes we don’t need someone else to tell us what to do. We need to listen more closely to what we already know.
